/01
Web Strategy & Ecosystem
Set the multi-year vision for the enterprise web ecosystem — properties, sub-brands, campaign micro-sites — as one accountable portfolio.
San Francisco Bay Area
I build the web organizations that outlast the campaigns.
I lead enterprise web organizations that ship faster, govern smarter, and turn digital experience into measurable growth.
12+
Years leading global web & CMS platforms
40%
Reduction in time-to-publish across 30 markets
150+
Content producers, engineers & vendors led
$18M
Platform TCO optimized over three fiscal years
Competencies
Ten disciplines. One accountable portfolio.
How I frame the operating model of a modern enterprise web organization.
/02
CMS Business Ownership
Own the CMS as a product: roadmap, SLAs, adoption, and vendor economics across Adobe Experience Manager and headless stacks.
/03
Resource Management
Design blended pods of engineers, producers, and agency partners; forecast capacity against demand with zero surprises at QBR.
/04
Platform Health & Quality
Instrument Core Web Vitals, uptime, accessibility, and security posture as first-class KPIs — reviewed weekly, not annually.
/05
Client Journey Support
Partner with sales, marketing, and CX to close the loop between web behavior and revenue-qualified pipeline.
/06
Digital Metrics & Insights
Build the analytics contract: definitions, dashboards, and the narrative leadership actually uses to make investment calls.
/07
Cross-functional Collaboration
Operate the seam between Marketing, IT, Legal, Brand and Regional teams — the work most orgs fail at.
/08
Transformation Roadmap
Sequence replatforms, composable migrations, and AI-assisted workflows without stalling the in-flight business.
/09
Global Governance & Standards
Codify design system, content model, taxonomy, and localization standards — auditable, reusable, and honored in-market.
/10
People Leadership
Grow senior ICs into managers, managers into directors, and quiet talent into visible leaders. Retention where it matters.
Selected Work
Platforms, teams, and transformations.
A short line through the last decade of leading global web organizations.
- 2023 — NowGlobal Enterprise · Fortune 500Head of Web Platform & Digital Experience
Consolidated 14 regional web stacks onto a composable Adobe + headless architecture. Reduced average time-to-publish from 9 days to 5.4, cut agency spend 22%, and lifted organic conversion 31% YoY.
AEMEdge DeliveryDesign SystemGovernance - 2020 — 2023Global SaaS · $2B ARRDirector, Web Engineering & CMS
Rebuilt the marketing web platform on a headless CMS with a shared component library across 22 locales. Grew the team from 18 to 47 while improving deploy frequency 6x and Lighthouse performance from 54 to 92.
Headless CMSLocalizationPlatform KPIsPeople - 2016 — 2020Enterprise B2BWeb Program Lead
Owned the roadmap for the corporate site and product marketing surfaces. Introduced experimentation, SEO governance, and an analytics contract now cited in board reviews.
RoadmapSEOExperimentation
Operating principles
How I think about the work.
01
Platforms outlive campaigns
The team that treats the CMS as a product — with SLAs, adoption metrics, and a real backlog — always wins.
02
Governance is enablement
Standards should make the fastest path also the safest path. Everything else is friction dressed up as policy.
03
Metrics before opinions
Weekly Core Web Vitals, adoption, and pipeline dashboards make the hard conversations short.
Let's talk
Hiring for a Director or VP of Digital Experience?
I share references, prior team scorecards, and a written point of view on your current web operating model within one business day.